Blood Sport began when fellow crazy person, Jamie Umpherson, and I launched a Kickstarter to get gamers talking about blood donations. Within hours of going live, Blood Sport had been picked up by just about every major tech/gaming/pop culture publication and blog. And then, three days later, it was swiftly shut down by the crowd funding site.
Thankfully, the Internet loves a good controversy and being banned by Kickstarter was exactly the kind of thing Blood Sport needed to spread even further into mainstream conversations. Within a week, Blood Sport was receiving revival offers from IndieGoGo, The Discovery Channel and too many Japanese Television shows to name.