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From blacklisted Kickstarter to headlining major game cons, 

Blood Sport proved that even the most apathetic demographic 

can be made to care about others.

Blood Sport began when fellow crazy person, Jamie Umpherson, and I launched a Kickstarter to get gamers talking about blood donations. Within hours of going live, Blood Sport had been picked up by just about every major tech/gaming/pop culture publication and blog. And then, three days later, it was swiftly shut down by the crowd funding site. 

Thankfully, the Internet loves a good controversy and being banned by Kickstarter was exactly the kind of thing Blood Sport needed to spread even further into mainstream conversations. Within a week, Blood Sport was receiving revival offers from IndieGoGo, The Discovery Channel and too many Japanese Television shows to name.

In the end, we partnered with Ogilvy Madrid

to bring Blood Sport to life. And to gamers’ arms.